Spezierie Palazzo Vecchio Dott.Di Massimo S.r.l.

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Spezierie Palazzo Vecchio is a second-generation Florentine family business, born in the pharmaceutical field and now an artisanal wellness boutique. Founded in Florence 36 years ago, it stems from the encounter between science, nature, and the belief that plants can improve people's lives; it carries the vision of Dr. Giovanni Di Massimo, pharmacist and specialist in the plant world. The business combines pharmaceutical tradition, cultivation of medicinal plants, and selection of independent Made in Italy brands. It specializes in niche perfumery and artistic perfumes, choosing independent houses recognized for their olfactory research and creative identity, as well as in niche cosmetics, independent beauty brands, and functional formulations often produced in small batches. The company emphasizes craftsmanship, handmade culture, and authentic brands rather than mass trends. It also offers personalized advice and a sensory experience guided by professionals, with customer service Monday to Friday from 10:00 to 19:00 and Saturday from 10:00 to 17:00.